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About Me

 
I’ve always been an explorer.

Sometimes with a map, but more often guided by curiosity.

This curiosity didn’t just lead me to a career in Pricing, it took me across the globe.
Oceania to Asia. Asia to Europe.

Over the past two decades, I’ve worked in various industries: Insurance, Telecom, Startups, and Banking.
Chances are, you’ve paid for products I’ve helped price.

In early 2024, my journey took an unexpected turn when my position was marked "at risk."

Instead of jumping to the next role, I paused and reflected.

I wanted to craft a career so fulfilling that even if I won the lottery, I’d still be excited to work.

Pricing has always been my core.

But along the way, I discovered something surprising.

While Pricing is critical to business success, many people simply don’t understand it.

We, as Pricing professionals, are known for our analytical skills, but effective communication isn’t always our strong suit.

And that’s a problem.

If we can’t communicate the true value of pricing, businesses will miss out on the strategic insights we bring.

How can we promote ourselves as trusted business advisors, not just “numbers people”?

The answer lies in better communication.

Pricing isn’t just about setting numbers.
It’s about strategy, innovation, and creating value for the business and its customers.

To get this message across, we need to communicate clearly and effectively.

That’s why I’ve dedicated my time to Pricing education and effective communication.

My mission is simple:

To help Pricing professionals elevate their communication skills so they are seen as trusted business advisors, not just data experts.

I offer online workshops for individuals and in-person workshops for corporate teams, teaching proven communication frameworks to ensure your message gets across.

Together, we can transform how the world views Pricing and unlock the full potential of businesses through better communication.

Are you ready to join the movement?

Together, we can make our profession more visible, valuable, and influential.

Let's Connect

 
I love working with smart and interesting people. I often get inspired by their ideas and ambitions.
 
If you have an idea for a collaboration or want to hire me to run a workshop for your team or company, let's chat.
 
 
 
SHOOT ME A MESSAGE

Let's Connect

 
I love working with smart and interesting people. I often get inspired by their ideas and ambitions.
 
If you have an idea for a collaboration or want to hire me to run a workshop for your team or company, let's chat.
 
SHOOT ME A MESSAGE