The Price of Influence
How to Move Anyone To a Yes (For People Who Think in Numbers)
Turning Ideas Into Impact
Smart people get ignored every day. Not because their ideas are wrong, but because they’ve mispriced them.
Influence isn't persuasion. It's an economic exchange. For the first time, The Price of Influence examines this exchange through the lens of the people who price your iPhone, your insurance, and your mortgage, professionals who understand exactly why people say yes, and why they don’t.
Regardless of your industry, pricing and influence follow the same rules:
Your idea is the product
The people you need a yes from are your buyers
To get a yes, you provide the exchange of value for your idea
Claire Wang, an international pricing expert, has spent two decades pricing the everyday purchases of your life. She's discovered how pricing methodology works far beyond finding the right number. It is the most rigorous framework for understanding what people truly value — and how to use that understanding to move your ideas forward.
The Price of Influence is for professionals who think in numbers and are ready to start winning on it.
My Keynotes
The Price of Influence: The Real Currency of Progress
Influence follows the same logic as pricing: when people understand the value of what you offer, they’re far more likely to say yes. This keynote reveals a practical, repeatable process for building trust and gaining genuine buy-in.
Influence Across Cultures: Communicating Value in a Global Workplace
Having lived and worked across Asia, Oceania, and Europe, I share what it really takes to influence across borders — from decoding expectations to earning trust in diverse teams.
Why Brilliant Analysts Don’t Always Become Leaders: And How to Close That Gap
Technical excellence isn’t enough. This session explores how perception, communication, and influence shape leadership potential — and how to be seen and heard as a future leader.
About Claire Wang!
Claire Wang has spent her career pricing the invisible — foreign exchange rates, telecoms plans, insurance policies — across three continents.
She was good at finding the right number. But had to learn the hard way how to walk into a room of senior executives and walk out with her ideas endorsed.
That gap — between a rigorous explanation and a yes — cost her more than she'd like to admit. She finally realised: great pricers have been doing this all along. They just never called it influence.
Claire works with professionals across industries to help them do what most people figure out too late: how to make their thinking land with the people who matter most.
Whether you have questions about my keynotes or workshops, or you’re simply looking to connect, I’d love to hear from you.
I'm based in France but work worldwide. Send me an email at claire@claire-wang.com or join my email list.
