Keynotes & workshops
Influence is a pricing problem.
Claire Wang spent twenty years pricing the things you pay for every month – phone plans, bank fees, insurance. Her book, The Price of Influence, turns that discipline on a harder problem: why smart people get ignored, and how to win the yes. She brings it to stages and workshops, in person or online.
Based in Paris, working worldwide.
The book is endorsed by leaders at
- L’Oréal
- Philips
- BIC
- Mizuho
- Simon-Kucher
Three talks
Same lens, different rooms.
The Price of Influence: Why Ideas Get Ignored & How to Win the Yes
Influence isn't persuasion, luck, or charm - it's an economic exchange.
Read more →The Price of Influence Across Cultures: Winning the Yes in a Global Workplace
The same product commands a different price in different markets - and ideas work exactly the same way.
Read more →Why Brilliant Analysts Get Ignored
Every organisation has them: sharp analytical minds producing rigorous work that goes nowhere.
Read more →From a 15-minute talk to a full-day workshop. Everything a booker needs →
The book
The Price of Influence
Why Ideas Get Ignored & How to Win the Yes
The method behind the keynotes, in six chapters: your idea is the product, the person you need a yes from is the buyer, and the rest is pricing. Out now in paperback, Kindle and Kobo.
From readers
“I expected a book about numbers and pricing techniques. Instead, I discovered a fascinating perspective on human behaviour, perceived value, relationships and negotiation.”
“It hands you the mental models to see influence clearly, the frameworks to build your case, the diagnostic questions to ask, and the moves to make on Monday morning. The section on telling a real yes from an empty one alone is worth the read.”
“Claire makes influence feel attainable for anyone, regardless of title or role.”
About Claire
Good at the number. Slower to learn the yes.
Claire has priced the invisible – foreign exchange, telecoms plans, insurance policies – across three continents, for banks, insurers and telcos. She was good at finding the right number. Walking into a room of senior executives and walking out with it endorsed took longer to learn, and cost more than she'd like to admit.
Her realisation: great pricers had been doing influence all along. They just never called it that. Now she teaches it – on stage, in workshops, and in a book.
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